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Etude House

Make-up brand Etude House, which aims to spread fun and play through make-up, recently released their new campaign through their YouTube channel (http://www.youtube.com/etudeblog) and cable TV. A romantic, fantasy web drama, “Kiss Note,” starring 2NE1′s Sandara Park and SHINee, was released two weeks ago, and have already garnered more than 150,000 views in YouTube, and has succesfully caught the eye of consumers and netizens alike, based on the hot reactions it has gotten.

SHINee’s Minho, Key, Jonghyun, and Taemin, with the main character, Sandara Park, showed four different feelings of love and different kinds of kisses in the “Kiss Note” web drama. The different kinds of kisses and the creative way in which romantic attraction develops, drew a warm response. Especially being popular idol stars, not only in the local scene but also internationally, the loving kissing scenes between 2NE1′s Sandara Park, and SHINee’s Minho, Key, Jonghyun,
and Taemin, really shook up both fans and netizens alike.

Sandara Park and SHINee‘s four different kinds of kisses that was shown in the video teaser prior to the official start of the campaign, was even able to get a lot of views in YouTube; and when the five-part CF series (released throughout March 5 to March 12), were revealed one by one, all of the videos proudly rose up to the “Most Viewed” and “Featured Videos” lists.

As it is, because of the popularity of the “Kiss Note” web drama, love and patronage for the new product “Dear My Lips-Talk” grew exponentially, with record sales of more than 100,000 in a mere two weeks after its launching, and is expected to continue to rise in popularity well into March.
In the web drama, the kiss scenes started to come out with the application of the
lipstick products from Etude House’s “Dear My Lips-Talk” campaign, putting
into emphasis the various colors of coral, red, orange, and pink in the CF.
All of the four colors are favorite buys from the consumers also.