The Rise and Fall of Sandara Park

Sandara was born in Busan, South Korea. When she was 10 years old, her family moved to the Philippines to start a trading business.

In hopes of recovering from this business strain, Sandara's father tried his luck in the Philippines, settling in a small apartment in Pasay City and pursuing his business. Sandara and her family remained in her grandmother's house in South Korea for some time until her father finally had enough luck and money to bring them to the Philippines.

At first, it was a hard adjusting for Sandara and her family. None of them were fluent in English, let alone Tagalog. It was thought to be strange, as she and her family who had stayed in the country for many years before she came out on TV, could still not speak any decent English, or even Tagalog, the Filipino language.

Finally feeling a lot more confident and socially adapted, she enrolled in voice lessons at the Center for Pop Music sometime in early 2000s. Unknown to her that one day a room in that school will be named after her.

In 2004,  during one of her school activities, Park met Pauleen Luna, a talent of ABS-CBN Corporation Channel 2's Talent Center. She encouraged the shy Sandara to audition for the Filipino TV station ABS-CBNs Star Circle Quest, a reality-based talent search television program.Through the suggestion and encouragement of her friends to try audition , she decided to try thinking it would be a good experience for her, and the results turned out to be an answered to her dream of becoming a celebrity.

Sandara auditioned in November of 2003 and started filming in April of 2004. Because the programe was popular enough to be broadcasted 6 days a week from Monday to Saturday, more and more people became aware of her.

Over the course of the season, she escaped elimination several times, and reached the final ten contestants. Her Korean ethnicity resulted in some trouble with the daily exercises set by the panel of Filipino judges. During the last elimination round (in which only five people advanced), Park received approximately half a million text votes. She eventually finished in second place behind Hero Angeles.

Sandara joined ABS-CBN's entertainment stable called Star Magic in the wake of her success in the show, with her projects ranging from commercial endorsements to television appearances. She starred in her first movie Bcuz Of U (2004), a three-story movie.She acted alongside Hero Angeles, and Filipino actors Kristine Hermosa and Heart Evangelista. Park won "Best New Actress", her first acting award, in the 21st Philippine Movie Press Club Star Awards.Park and Angeles launched their first solo movie, Can This Be Love (2005) which reportedly grossed almost 100 million pesos.

Sandara was also nominated for "Best Performance by an Actress in a Leading Role (Musical or Comedy)" at the 2006 Golden Screen Awards.Her third movie in the country was D' Lucky Ones (2006) wherein she was paired with co-SCQ alumnus, Joseph Bitangcol due to Angeles' decision to retire from show business.In the same year, her fourth and last movie Super Noypi was shown in Christmas 2006 and was an official entry into the 32nd Metro Manila Film Festival.The success of Park in the Philippines lead her to star in a drama series. One was Krystala, a fantasy series by Philippines' Soap Opera Queen, Judy Ann Santos.She also acted in various series Crazy For You (2006) and Abt Ur Luv (2006) and television specials My Name is Sandara Park (2004), SCQ Reload: OK Ako! (2004) and Nuts Entertainment (2006) of GMA Network.

Sandara also embarked on a musical career that led to the release of her self-titled six-track album that contained the novelty dance hit "In or Out", a song that parodied her experiences on Star Circle Quest.

In December 2004, YG Entertainment's Yang Hyun Suk offered Park workshop classes in South Korea after seeing the ABS-CBN Documentary My Name Is Sandara Park.In March 2005, Park went ahead with the workshops, putting her career in the Philippines on hold. After six months, she resumed work in the Philippines, starring in several movies. Sandara's career turned cold as new faces were introduced namely Kim Chiu , the Pinoy Big Brother's Grand Winner. And soon eough the Sandara Fever fades.

Sandara left the Philippines for good with her mother and siblings, returning to South Korea to begin a new life. The next day, August 2, 2007 YG Entertainment announced that they signed a contract with Sandara Park as their next artist.YG Entertainment announced that the new group would consist of four members and debut sometime in May 2009. The group's name was initially announced as "21"; however, due to the discovery of a singer with the same name, the group was renamed "2NE1", which "NE" is the abbreviation of "New Evolution". Sandara was placed in 2NE1, alongside Bom, Minzy and CL.

On September 7, 2009, Park was the first among the members of 2NE1 to release a digital single. Entitled "Kiss", the song was produced by Teddy Park and was featured in Sandara's first commercial for Oriental Brewery's Cass Beer series alongside K-Drama actor Lee Min Ho.

In July 2010,Sandara was featured as the female lead in Taeyang's "I Need A Girl" music video. Two versions were made for the music video.

In April 18, 2011,Sandara announced that she has been officially promoted to the Communications Director of 2NE1. In order to officialize her promotion, YG Entertainment gave Park her own Certificate of Appointment.

Sandara was selected to become the Etude House's endorsement model for 2012, along with SHINee. Previously, Dara has already been working as an endorsement model for the cosmetic brand. The two would participate in the "Kiss Note" campaign, and would film a series of dramatic CFs (commercial films) together.

On June 27, 2012,Sandara's Philippine Movies were shown in Korea. The films "Bcuz of U", "The Lucky Ones", and "Can This Be Love" were shown on the said date on Korea's Home Choice and SK Broadband.

In February 2013, Sandara was selected to become CLIO's endorsement model and subsequently, became their new endorsement model.



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